Monday, 10 March 2014

Production Facilities

1    In Radio Commercial Production there are different production facilities that have to be taken into account. In order to create radio commercials you need to have certain facilities to do a professional job. Many commercial radio stations have their own facilities and can produce adverts in house themselves. 

Another way in which they are made is by using an independent production company would need a production studio and the correct equipment. 

      
      This would include a mixing desk is what is used to control the different sounds. This gives the sound quality a much more professional feel. A sound proof audio recording booth will take away any unwanted background noise from the piece resulting in just the recorded sound you want. This recording booth will usually be separated by using a clear glass window so the producer can still be involved and give instructions as to what to do next. 
     
      A good production studio will need a PC on which editing software should be installed. This software could be Reaper, which is good for multi track editing which gives you the ability to play around with different tracks and see the results of your work in a clearer way. Audacity takes some getting used to, but when you have got the basics right it is fairly easy to use. Adobe Audition is another software which is fairly easy to use. More professional companies will use a software called Pro-Tools which is a little more advanced but helps to give the piece a more professional feel. 

    This image is of a recording studio which has all the basic necessities of a mixing board, PC, sound proof booth and most likely software installed.  







      A lot of radio companies including  E6 radio, our own college station, have their own music library which is where we keep the music that is royalty and copyright free. This will save a lot of copyright problems and legal issues will in the end would cost a lot of money. Another idea is to create your own music and keep it in your music library to avoid any legal issues which can also be done on the college system. 


















    The above images show our music library at college which hold many jingles and sounds which are royalty free. 

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